Brand Guidelines
Everything you need to represent the is_auditr_ brand consistently across all platforms.
Logo
Use on dark backgrounds
For enhanced brand recognition
Color Variations
Logo variations for different backgrounds. All variations are included in the ZIP download.
Logo (Gold on Dark)
#0A0A0A background
Logo (White on Dark)
#0A0A0A background
Logo (Black on White)
#FFFFFF background
Logo (Gold on Transparent)
Transparent background
Logo (White on Transparent)
Transparent background
Logo (Black on Transparent)
Transparent background
SVG Logos (Scalable Vector)
SVG versions for maximum scalability and quality. Perfect for print, large displays, and web applications.
SVG (Gold)
Vector format • Infinite scalability
SVG (White)
Vector format • Infinite scalability
SVG (Black)
Vector format • Infinite scalability
Icon-Only (Favicon & Small Displays)
Simplified bracket icon for use where the full logo would be too small. Perfect for favicons, app icons, and compact UI elements.
Icon (Gold)
Favicon • App icon • Small UI
Icon (White)
Favicon • App icon • Small UI
Icon (Black)
Favicon • App icon • Small UI
Colors
Our color palette is designed for a dark, professional aesthetic with gold accents that convey trust and expertise. Download includes CSS, SCSS, and JSON formats for easy integration.
Primary (Gold)
HSL: 48 100% 50%
CTAs, accents, highlights
Background
HSL: 0 0% 4%
Main background
Foreground
HSL: 60 9% 92%
Primary text
Accent (Green)
HSL: 142 76% 46%
Success states, secondary accent
Muted
HSL: 0 0% 15%
Secondary backgrounds
Border
HSL: 0 0% 18%
Borders, dividers
Typography
We use a combination of monospace fonts for the logo and technical elements, with system fonts for body text to ensure fast loading and excellent readability.
Monospace font family
is_auditr_
Used for the logo, code snippets, and technical content. Creates a developer-focused, engineering aesthetic.
System UI font stack
Engineering-Led Compliance
System fonts ensure fast loading and native feel across all platforms. Segoe UI, -apple-system, sans-serif.
Brand Assets
Download official brand assets for use in marketing materials, social media, and presentations.
Logo Square
512×512 • PNG
Profile pictures, app icons
Favicon
512×512 • PNG
Website favicon
LinkedIn Cover
1920×512 • PNG
LinkedIn company page banner
Twitter/X Header
1500×500 • PNG
Twitter/X profile header
Email Signature
1920×512 • PNG
Email signature banners
OG Image
1216×640 • PNG
Social media sharing previews
Usage Guidelines
- ✓ Use the logo on dark backgrounds for best visibility
- ✓ Maintain clear space around the logo
- ✓ Use official brand colors consistently
- ✓ Download assets from this page for latest versions
- ✓ Use the icon variant for small spaces
- ✗ Stretch or distort the logo
- ✗ Use on busy or low-contrast backgrounds
- ✗ Modify the logo colors
- ✗ Add effects like shadows or gradients
- ✗ Use outdated logo versions
Animated Logos
Pre-built animation styles for loading states, video intros, and interactive elements. Click play to preview, or download Lottie JSON for video production.
Pulse
Subtle pulsing effect for loading states
Loading spinners, processing states
Fade In
Smooth entrance animation
Page loads, section reveals
Scale In
Zoom entrance effect
Video intros, splash screens
Bounce
Playful bounce effect
Interactive elements, success states
Spin
Continuous rotation
Loading indicators
Usage in CSS/Tailwind
// Tailwind CSS classes .animate-pulse // Subtle pulsing .animate-bounce // Playful bounce .animate-spin // Continuous rotation .animate-fade-in // Smooth entrance .animate-scale-in // Zoom entrance
Lottie JSON Export
Download Lottie-compatible JSON files for use in video production, After Effects, or any application that supports the Lottie animation format. Import into tools like LottieFiles, Bodymovin, or Adobe After Effects.
Voice & Tone Guidelines
Our brand voice reflects who we are: engineers who understand compliance. Consistent voice builds trust and reinforces our position as the bridge between security and development teams.
We speak the language of developers and security professionals. We use precise terminology but avoid unnecessary complexity.
✗ Don't write:
"Leverage our synergistic compliance paradigm for optimal security posture transformation."
✓ Write:
"Automate SOC 2 evidence collection directly from your CI/CD pipeline."
We know our expertise and share it directly. We make bold claims we can back up, without dismissing others.
✗ Don't write:
"Unlike our inferior competitors, we're the only ones who truly understand compliance."
✓ Write:
"We've helped 200+ engineering teams achieve certification in half the time."
We focus on outcomes and actionable guidance. No fear-mongering or unnecessary urgency.
✗ Don't write:
"Without proper compliance, your company is a ticking time bomb!!!"
✓ Write:
"Here's how to fix that RLS policy before your next audit."
Tone Variations by Context
While our voice stays consistent, our tone adapts to the situation.
Confident, direct, benefit-focused
Hero headline:
"Compliance that ships with your code."
Subheadline:
"Automated evidence collection. Zero context switching. Audit-ready in weeks."
Educational, detailed, developer-to-developer
Opening:
"If you've ever scrambled to find that one screenshot from six months ago during an audit, this post is for you."
Technical section:
"The webhook fires on every PR merge, capturing the diff hash, reviewer approval, and timestamp."
Personal, helpful, low-pressure
Subject line:
"Quick question about your SOC 2 timeline"
Body opener:
"Hey [Name], I noticed you're using GitHub Actions + AWS. We've helped similar stacks get audit-ready without slowing down releases."
Punchy, witty, community-focused
LinkedIn:
"Your auditor doesn't need a 200-slide deck. They need evidence that your controls actually work. 📸"
Twitter/X:
"hot take: if your compliance program requires a full-time PM, it's already broken"
Writing Rules
Active Voice
Lead with action, not passive constructs.
✗ "Evidence is collected by the system"
✓ "The system collects evidence"
Short Sentences
Break complex ideas into digestible pieces.
Aim for 15-20 words max. One idea per sentence.
Specific Numbers
Vague claims weaken credibility.
✗ "Significant time savings"
✓ "Cut prep time by 60%"
Developer Terms
Use the words your audience uses.
✗ "Software deployment process"
✓ "CI/CD pipeline"
Terminology Reference
| Use This | Not This | Why |
|---|---|---|
| isauditr | IsAuditr, ISAUDITR, Is_Auditr | Lowercase, stylized. The underscore variant (is_auditr_) is for the logo only. |
| evidence collection | proof gathering, audit trail capture | Industry-standard term auditors recognize. |
| compliance automation | compliance software, GRC tool | Emphasizes our technical, automated approach. |
| engineering-led | developer-first, dev-friendly | Our core differentiator. More precise than alternatives. |
| controls | safeguards, security measures | Technical term that maps to framework requirements. |
Brand Consistency Checker
Upload your marketing assets, social media graphics, or other brand materials to verify they align with isauditr brand guidelines. Get instant feedback on color usage and recommendations.
Upload an image to check if it aligns with isauditr brand guidelines
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