The usefulness of industry standards is a topic of contention among many businesses. First, for two reasons, it takes a lot of work to get ISO certified and costs the company money and workforce.
Nevertheless, years of research have demonstrated that ISO certification is valuable.
Further, research has shown that organizations that had achieved ISO certification had several indisputable advantages in terms of operational effectiveness, staff engagement, and customer satisfaction.
These advantages work together to propel client development for companies of all sizes and sectors. For more insights into this, in this article, we’ll walk you through the following:
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Advantages of Getting ISO Certification for Your Business
The primary benefits of getting ISO certification for business are:
- The ISO standards and related systems provide the structure necessary for your business to implement the best practices widely accepted worldwide.
- The cost of certification will be more than made up in revenue. According to research, three out of five businesses reported increased revenues after receiving an ISO certification. The revenue growth certified enterprises saw was noticeably higher than that of non-certified companies.
- Many MNCs only collaborate with certified businesses. For instance, dealing with government entities and their external partners sometimes necessitates adherence to one or more ISO standards.
Moreover, while country-specific certificates may not be accepted internationally, ISO certifications are typically accepted, enhancing your reputation in international markets.
- Companies with ISO certification report higher levels of general work satisfaction, better motivation, lower turnover rates, lower absence rates, and better management-employee communication.
As employees and management work towards a common goal (getting ISO certified), it brings them together and helps in improving employee engagement. Further, employees feel empowered, and their overall performance gets better.
- A crucial component of preserving customer happiness and cutting waste is eliminating or minimizing variance from one product or procedure to the next.
Since standardization helps to maintain the uniformity of goods and processes throughout an industry, this consistency is one of the main objectives of ISO.
But how exactly does it help in retaining clients?
Let’s decode that in the next section.
How Does ISO Increase Customer Satisfaction?
Obtaining ISO certification is one surefire way to increase customer satisfaction. Why? Because it helps in making internal processes more efficient and sustainable.
Here are some other ways in which it boosts customer satisfaction:
1. Improve Product Quality and Delivery Time
You’re often required to have a robust quality control system for products and customer service to comply with ISO and other standards. And requires establishing quality management procedures, keeping track of product quality, and conducting internal audits.
ISO helps you can ensure that clients receive their products on time. You can even identify the underlying causes of issues, which will help you save money by avoiding having to redo work.
2. Make Effective Use of Documented Complaints
It’s critical to handle complaints effectively to keep your consumers happy. Additionally, an ISO certification will help you access information you may use to advance your company.
Because ISO and other standards require a system for documenting customer complaints and routinely analyzing them to enhance operations, as a result, reduced customer complaints were one of the top advantages of becoming certified.
3. Monitor Clients Needs Better
Some standards demand that you have a system in place to keep track of client satisfaction and need. This might involve checking warranty claims, conducting routine client surveys, and checking social media.
The needs of a client must be continuously checked. With the help of the data, you’ll be able to gather and examine new technologies, develop client relationships, and change products to suit the customers’ requirements.
4. Create a Client-Specific Team
You may develop a customer-focused company by using ISO standards. The certification procedure unites all parties, from management to guarantee continuous efforts to satisfy customers.
Therefore, depending on the standard, you’ll be required to adhere to stringent requirements for quality assurance, handling complaints, and keeping track of client satisfaction to earn the certification.
Top 5 Ways in Which ISO Helps in Getting More Clients
Here are the top five ways in which an ISO certification can help you land more clients:
1. Establish Authority
By implementing ISO standards, you demonstrate to the public that you are serious about your business operations. Your systems automatically become modern and organized, which improves your productivity and working style.
2. Employ an Outcome-Based Approach
One of the main advantages of ISO is having a defined list of all your business-related operations. It aids in efficiently creating goals and tracking progress. All of it helps to develop a focused strategy that produces results.
Also, when your company begins to serve its customers successfully and efficiently, it helps to attract new customers and keep hold of existing ones.
3. Stay Ahead of the Competition
With an ISO-certified business, you can easily distinguish yourself from your rivals in the market. Your competitive edge makes it easy for you to pitch potential new clients. As a result, you gain an advantage over your competitors, eventually boosting your reputation.
4. Be Prepared for Challenges
Small business owners sometimes choose to play it safe at their present level rather than take on more significant challenges. However, having your business ISO certified gives you a springboard to aim for more meaningful goals in addition to helping you perform successfully at your current level.
ISO standards are recognized for revolutionizing business. Their implementation catalyzes smoothing out operations, improving team performance, raising sales, and so on.
It enables you to guide your company toward development and success successfully. Therefore, it’s time to adopt ISO standards and see the growth in your clientele. Ready to get started?
About IS Auditr
IS Auditr is a team of experienced ISO and Audit experts. They offer several end-to-end services, provide certifications to businesses and help them enhance their day-to-day operations. If you want to know more about how ISO certification can help retain clients, feel free to contact us.